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max937 | 3 years ago

It's a small convection over marketed as an "Air fryer". It's genius marketing!

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AuryGlenz|3 years ago

Air fryers blow significantly more air than a convection oven. Even my Breville toaster oven which is touted as an air fryer clearly isn’t - I find I need to cook foods somewhere between the convect instructions and air fryer instructions.

MegaDeKay|3 years ago

This I did not know. But besides the time, is there anything the air fryer does better than a convection toaster oven? Does the food taste noticably better? Otherwise, an air fryer strikes me as a unitasker that just takes up counter space. We get a lot of use out of our Cuisinart toaster oven because it can do a lot: bake a loaf of bread, roast a tray of vegetables, or broil a piece of meat. And, oh yeah, it makes great toast!

conductr|3 years ago

We got a Breville at home recently and I couldn't understand what the hype was all about, it did exactly what my last countertop oven did even in Airfryer mode.... this is making sense now. We were already heavy users of the old convection only model, so this didn't seem like much of an upgrade. I think the marketing hype is just pushing people to realize a countertop oven of any sort is very useful. (That said, the Breville is very well made and we'll keep it around. It works well, just didn't quite taste much of a difference from what we had before - an older Cuisinart FWIW).

Spivak|3 years ago

Clearly it’s working for them but it also I think loses them sales from people who would absolutely buy an oven that evenly cooks (if you’re an apartment dwelling baker you know the pain) and preheats in seconds where “air fryer” sounds like it does something totally different.

It’s the same thing with instant pot where they probably lose out a bit by not marketing themselves as a serious electric pressure cooker that can also do other stuff.

ilyt|3 years ago

They just need to say "it's an air fryer with OVEN FUNCTION"

majikandy|3 years ago

I wouldn’t lose too much sleep for them, I think they are doing ok :)

spike021|3 years ago

Not everyone has a convection oven.