[throwaway78678]

In my current job they asked me to update my linkedin. I said "haha nope". Latest entry is from 2017. Never heard from it again in the past 5y.

In a previous job, they asked me to post a review on glassdoor. I said "haha nope". They came back after 6 months insisting I do so, I told them "no.". They came back at it after another 6 months, I asked what was their budget for bribing glassdoor into removing a bad review. They finally go it.

I've never had issues with not having "social" accounts. Every time it was mentioned during an interview I just jokingly said it is time that I reinvest in my own projects then usually they were (rightfully) more interested to see what I did which I would show from my laptop or my personal website (that would be up during my job search and put to rest right after). So in other terms, I'm playing the game when I want to and/or when there's something in it for me.

That said my profile is a bit of a niche one and I'm not really making public talks etc so ymmv.

[davzie]

That's very interesting that you ramp up the personal marketing via your website when searching but bring it down again afterwards. I think that's a really good approach. My instinct is that this would reduce the chances that people would see your website and come to you with potentially more interesting or aligned work but in my 15 years with my website up and running I think this has happened to me so little that it's not worth worrying about.