[discordianfish]

(Micro)service names should be descriptive and stick to doing what they are named after. If you need to change the scope, it's an change to the overall architecture and changing the name and good way to communicate that. If a employee reads the name they know what its suppose to do.

Company and product names (including e.g open source projects) are different. You want to be able to change your scope depending on customer demand without having to rebrand.