[didymospl]

The later part refers to the plus addressing, like "[e-mail]", which people use to so that "If they later start receiving spam to that address, they know the service has leaked or sold their info.". Now the IAB requests that advertisers should normalise such addresses by dropping the part after the plus sign, and therefore effectively stopping users from "tracking" the advertisers.

[paulryanrogers]

This is dangerous as some mail servers could consider plus addresses unique.

[jeroenhd]

(Web) developers have gotten lazier and simply don't care anymore. The fact of the matter is that if you don't host your email with one of the big three, some services are probably not working anyway. I'd also like websites to show me things like news and recipes without having them run javascript, but apparently this means I deserve white pages because writing HTML is too much of a hassle for the modern web developer.

It's quite sad to see. It's also the reason I'm using [e-mail];, if cyberstalkers start normalising to a domain, they'll only hurt their own business.

[arpa]

nobody cares, email, along the majority of the internet as "computers talking protocols", is dead. The absolute majority of email is handled by gmail or microsoft, accounting for >80% of MX servers in the wild by the data i had five years back. I'd imagine the share of the duopoly is even larger today, considering how difficult it is to get into inbox these days.

[nerdbert]

In the linked document they say to only do it with @gmail.com addresses.

[gruez]

>and therefore effectively stopping users from "tracking" the advertisers.

I guess that's the nefarious explanation, but there's a more benign one: if you want to correlate user behavior, you need some sort of normalization, otherwise [e-mail] and [e-mail] would show up as different "people" and cause match rates to suffer. Sure, getting tracked isn't great, but it's not exactly the hypocrisy rage-bait that the OP is implying.

[marcus0x62]

Why would a person want advertisers to correlate their behavior? What’s in it for them?

[danaris]

Yeah; that's not benign. I don't want my behavior being "correlated" by a shady group of companies whose sole purpose is learning how to better manipulate me for their own profit.

[yellowapple]

> if you want to correlate user behavior

That in and of itself is nefarious.

[AstralStorm]

I suppose we should start using aliases then instead.

Ultimately they cannot win this fight.

[henriquez]

They can’t win this fight against people like us, but for the rest of people it’s a mess.