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Subscription apps benchmark drop by RevenueCat

16 points| HHaan | 3 years ago |revenuecat.com

3 comments

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jeiting|3 years ago

Hi! I'm the Chief RevenueCat Shill, aka CEO.

We launched on HN back in 2018 (https://news.ycombinator.com/item?id=17610735), were in YC that same year, and have since helped 20k apps power their subscriptions and in-app purchases.

I held back from releasing something like this for years as I didn't quite think we had the capacity to do it well, but we've reached that point now and I think we've released some aggregate stats on subscription consumer mobile apps the prior to this were only available inside Apple or Google.

HHaan|3 years ago

Turns out less than 2% of downloads convert to subscribers, but the difference in performance between the top and bottom quartile is massive

Come for the figures Stay for the insightful quotes!