Get "canceled" in your own work or social sphere, or in social media in a way that filters down to your work or social sphere for saying, writing, being recorded doing (or saying) something that doesn't fit the dominant ideological narrative of modern culture, and maybe you'll rapidly find out just why and how some people get scared of cancel culture. Sure, Stalinist show trials or Maoist purges these things in our modern western world certainly are not, but examples abound and in a non-lethal modern context, they can be very damaging indeed.
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