[ceceron]

In Europe, UHT has caught on even in "wealthy" countries. In most shops you can buy both kinds, the UHT cheaper and the unprocessed as the more luxurious version. I think you're overstating the taste difference — as a child, I was often drinking really fresh milk (my grandma had cows). Later, most of my teenage life I was drinking UHT, and now I'm drinking the unprocessed refrigerated milk. I agree with you that the unprocessed one is better, but the difference isn't mind-blowing. I even know people that prefer the UHT taste.