[jsonne]

I'm the founder of an audio ads startup. To put things in perspective the global radio market for ad dollars is ~$35 billion to $40 billion depending on who you ask. All of podcasting is $2 billion.

To be clear the shift to all digital is happening but am/fm radio has a long ways to go before being irrelevant and this shift will likely take a few more decades. Don't sleep on traditional media.

[polishdude20]

I think the shift away from radio is being helped by the overabundance of ads on that platform.

[SCNP]

And the lack of ability to just skip past them.

[CharlesW]

> To put things in perspective the global radio market for ad dollars is ~$35 billion to $40 billion depending on who you ask.

Others say $25 billion globally for terrestrial/OTA and satellite combined, and those physical mediums appear to be a shrinking slice of that. You can see the industry scrambling to redefine all live-streaming audio as "radio" as radio-the-medium evaporates.

[369548684892826]

Where does DAB radio fit into this? What you're talking about is more about on-demand vs live, rather than analog vs digital isn't it?