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The curse of the corporate headshot

122 points| mfiguiere | 3 years ago |economist.com | reply

129 comments

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[+] wintermutestwin|3 years ago|reply
Greybeard storytime:

In the middle of my 17 years working remotely at a tech megacorp, I moved to a product manager role from a custom engineering manager. A couple of years in to my PM role I was feeling stagnant in my career so I purposefully got a headshot done wearing a sport coat and tie to replace my younger me ponytail headshot on our intranet directory.

The first change I noticed was a major difference in the respect and deference I received on calls. Over the next couple of years, I was promoted twice and was offered several lateral move opportunities.

Obviously, some of this change was due to my intentionality, but I attribute the headshot very highly.

Some important factors: I worked with a large number of salespeople in a highly matrixed salesforce. I worked on large global teams and people from some geos were more obvious in their deference. I am of above average attractiveness.

[+] avgcorrection|3 years ago|reply
> I am of above average attractiveness.

Greybeard things.

[+] moomoo11|3 years ago|reply
Everyone should just use YouTube thumbnail style mouth open hilariously wide with excitement and looking incredulously into the distance.

It should get more and more ridiculous the higher the level.

[+] Buttons840|3 years ago|reply
Startup idea. Service to update my Slack profile picture every day with the same stock reaction but different backgrounds.
[+] madcow2011|3 years ago|reply
aaaand now I have this image of our C-suite doing a Pewdiepie pose stuck in my head. Thanks lol
[+] slyall|3 years ago|reply
Corey Quinn ( well known AWS Pricing consultant ) does most of his photos with his mouth wide open.
[+] m-i-l|3 years ago|reply
Just did one of these last week. First issue was that I am quite tall and the photographer was quite short, but he didn't have a step (presumably for health and safety reasons), so to get the angle right he asked me to squat a little. Second issue is that he asked me to take off my glasses to avoid any reflection, but my antique glasses are an important part of my appearance (early-20th-century intelligentsia?). Third issue is that he asked me to show my teeth, but I never show my teeth when smiling (thanks to the NHS I have what the Americans call "British teeth"), so not knowing quite how to show my teeth when smiling I think I ended up baring my teeth instead. The overall effect being an uncomfortable unfamiliar unseeing grimace. I'm hoping great things will come of it.
[+] luxpir|3 years ago|reply
Enjoyed the description more than I'd probably enjoy the photo. Although now I really want to see it. Please.
[+] omoikane|3 years ago|reply
> asked me to take off my glasses to avoid any reflection

A different technique would have been to ask you to remove the lenses from your glasses and let you keep the frame on.

[+] AlbertCory|3 years ago|reply
"British teeth": I thought those were a thing of the past.

They Shall Not Grow Old, Peter Jackson's brilliant modernizing of WW I film footage, has some really shocking teeth. This was before NHS, obviously.

I could never manage to smile with my teeth showing, normally, but I got a guy to film me with my dog, and then it was easy. Doesn't help for the corporate headshot, though.

[+] RobotToaster|3 years ago|reply
Doesn't sound like a very good photographer, they should know how to angle their lights correctly.
[+] blantonl|3 years ago|reply
Pity the executives who have been forced to stand side on to the camera, tilt their heads slightly like a giant parrot, fold their arms and told to look natural. If you ever saw someone standing like this in real life, you would think “better cross to the other side”, not “I bet that person is great at creating shareholder value.”

Hilariously true.

Especially the crossed arms photo. "I am executive and I mean business!"

[+] rootusrootus|3 years ago|reply
The CEO for the first company I ever worked for got really bad advice in this regard. In his head shot he tilted his head to the side, which is directly contrary to contemporary advice for male head shots. It made him look distinctly feminine, and playful instead of serious.
[+] coev|3 years ago|reply
This is also such a common real estate agent pose that south park mocked it
[+] some_furry|3 years ago|reply
It reminds me of the rantsonas on YouTube, who inevitably have an arms-crossed pose so you know they meam business.
[+] programmertote|3 years ago|reply
Not related to headshot per se, but I also noticed that when the C-level folks are talking on camera or on stage, they do this weird hand pose in which their fingers are touching in almost dove-tail fashion (e.g., https://image.cnbcfm.com/api/v1/image/107010033-166673005906...). I wonder if it's taught to them by professional public speaking trainers.
[+] yamtaddle|3 years ago|reply
> I wonder if it's taught to them by professional public speaking trainers.

Totally is, as part of "use your hands more... but not too much more... but also don't rest them at your sides!" stuff. The steeple thing is an improvement for people who aren't good at public speaking, but awkward as hell compared to someone who's actually-good (they may do it too, but you won't notice because it'll seem natural, and they probably won't do it nearly as much)

At this point it may actually have come around such that the awkward-steeple is a desirable signal of some kind, just because every corporations seems to have done the exact same training, so that doing it, even awkwardly, gives off a "this is official" vibe.

[+] ghaff|3 years ago|reply
Thinking about when I'm on stage, I think it's, in part, a way to calm the motion of your hands without having your arms at your sides which can feel unnatural and make you look stiff.
[+] aj7|3 years ago|reply
Yes this is taught.

Salespeople are taught that if the sales prospect makes a pejorative or other remark that absolutely must be be overcome to close a sale, they should steeple their hands, engage the prospect, but never overtly disagree or argue.

https://www.psychmechanics.com/body-language-steepling-hands...

[+] flir|3 years ago|reply
There's another one where you make a loose fist and use your thumb as a pointer (eg https://i.insider.com/581118cab28a64c9018b52c1?width=1300&fo...). I'm guessing actual pointing is seen as overly aggressive?

It's called chironomia and it has a very long history - there are even dictionaries of gesture, with systems of notation.

[+] navbaker|3 years ago|reply
Definitely reminds me of the clip from 30 Rock where Jack Donaghy has to shoot a promotional clip and doesn’t know what to do with his hands, so by the end of the session he is holding a coffee mug in each hand and still spiraling out of control.
[+] stcroixx|3 years ago|reply
Toastmasters - easy to spot who goes through that program. Similar to Dale Carnegie acolytes.
[+] comicjk|3 years ago|reply
I've seen this gesture called the "scholar's cradle" and associated with lecturing professors.
[+] hn_throwaway_99|3 years ago|reply
I realize this is a humor article, but I don't think it's very funny (except perhaps the part about business stock photos). I mean, I have none of these feelings that corporate headshots make subjects "end up looking like well-dressed hostages".

They're just photos of people in suits. What would you expect them to look like? You could write this same article about virtually any photographic portraits of humans. Just feels like an author trying to be "edgy" by blowing up his own preconceived notions in a way that doesn't reflect reality.

[+] senthil_rajasek|3 years ago|reply
Headshots work well in professions where decision making is based on looks, like casting by talent agencies.

Since I am also a standup comic, I know that headshots are a very powerful personal branding tool.

[+] PaulHoule|3 years ago|reply
I have always wanted to hire a diverse bunch of attractive people who would appear in corporate stock photos, dress them up in suits, and photograph them kicking each other's asses.
[+] kevinventullo|3 years ago|reply
You might enjoy the music video to “Nobody Speak” by Run The Jewels.
[+] glonq|3 years ago|reply
If I ever work in a place that needs me to have a headshot, I'm just gonna mash thispersondoesnotexist.com until I find somebody who looks vaguely like me.
[+] ghaff|3 years ago|reply
The reality is you need a headshot for a lot of roles and tasks. You may not do those things like keynoting at events but some do.

By all means, actively resist anything that requires a headshot. But be aware that will tend to consign you to the realm of interchangeable backroom tech types. Some are, of course, good enough that they manage anyway but it's a higher bar.

[+] nsxwolf|3 years ago|reply
Curious if any software engineers here had a corporate headshot done and then immediately experienced a major upgrade in their careers or pay. I'm always on the lookout for low hanging fruit.
[+] giantg2|3 years ago|reply
On the first team I work on, we had a guy who had a very serious headshot. Apparently the people at the security desk that day didn't know what they were doing and took so long he was going to be late to an important meeting. It ended up looking like a mugshot. Every time someone new joined, we had to tell them he was actually a nice guy and explain the "mugshot". A few people over the years admitted that they were intimidated by that photo. Funny stuff.
[+] bena|3 years ago|reply
We have to take pictures for credentials at my place of work. I swear I look like I'm going to murder a person in it. Either I'm smiling too late or not long enough or something, but every time I go to get a new picture, I look angry in it.
[+] thenerdhead|3 years ago|reply
> Do an image search for the word “business” or “manager”, and what comes back? Nothing that remotely resembles business or managers.

I would first have to know what my manager does before I could understand if there's resemblance.

Joking aside, this article would've been a hit in the between time of IRC and Slack. Before then I only knew people by their handle or avatars. While I get the author's dislike for headshots, they have been a social norm for what feels like more than a decade now.

Very rarely are people forced into these things. Executives and those who want to get ahead know that a high quality headshot is a differentiating factor. A leader who has an approachable headshot might rate better than a default avatar. Although the latter could be the better overall leader.

Many things in my career took off after I focused on my personal brand including these cursed headshots. I wouldn't discount it like the author tries to do.

[+] bilater|3 years ago|reply
This is actually one of the use cases I had in mind for PhotoPop haha. You can add your company's primary color as background and get head shots for your team. Cringe perhaps but it does look nice and professional.

https://photopop.vercel.app/

[+] everdrive|3 years ago|reply
Corporate headshots feel a bit like going to a lousy used car dealership. The guy at the dealership has a pinky ring, a fake tan, hair gel, and some very loud suit. Maybe a diamond earring as well. It’s a stereotype because it’s seen so often. But who does it impress? It must impress some folks or else it would die out.
[+] aj7|3 years ago|reply
Signaling. He’s signaling, I’m friendly, competent, and dumb. Then he gets you for the tire warranty at signing. All customers want to, must, feel superior to auto salespeople. (Who are doing $50k deals on a daily basis.) They can figure out if you’re a cash customer (unfavorable to them, must get a higher price) even if you’re trying to hide the fact.
[+] kens|3 years ago|reply
Inside Google, there was this weird semi-status-symbol thing where headshots had a colored gradient directory if you were an "important" person and a plain background for most people. Anyone know if this is still at thing at Google?
[+] philsnow|3 years ago|reply
When I worked there I literally had a gmail label called "gradients" that I filtered executives' emails into. I had no idea this idea was widespread.
[+] andyish|3 years ago|reply
Posing for a corporate headshot is a whole new level of awkward (similar to the IT Crowd act casual dinner party scene)