[dejan]

You can ask us directly such questions.

When we started, we were unsure how to cover the costs of the free tier which were becoming steep. One of the ideas was to allow internal advertising of paid users towards the free users for their products and services through text banners on incoming messages. We did not like that after all and preferred to drop the free plan all together.

Btw. When you register a company, you want to give it the widest possible scope, to avoid later paperwork. The purpose in the Handelsregister is completely irrelevant to actual operations, as long as it is larger in scope.