[skedaddle]

Just say what happened (Ray Lyle, Kansas City Star)

Marginalize pseudo-events, don't make a story where there isn't any, don't re-report same stories (Daniel J. Boorstin, The Image)

"always fight for progress and reform, never tolerate injustice or corruption, always fight demagogues of all parties, never belong to any party, always oppose privileged classes and public plunderers, never lack sympathy with the poor, always remain devoted to the public welfare, never be satisfied with merely printing news, always be drastically independent, never be afraid to attack wrong, whether by predatory plutocracy or predatory poverty" (Joseph Pulitzer, Retirement letter)

Lessons from last century, when people trusted the news