[tarofchaos]

iPhone -8.17% YoY

Mac -28.72% YoY

iPad +29.64% YoY

Wearables, Home and Accessories -8.29% YoY

Services 6.41% YoY

Total net sales -5.48% YoY

[Maursault]

> Mac -28.72% YoY

Macs are quality machines that have a longevity, so most consumers aren't replacing them every two years. I think Apple should get serious about infiltrating enterprise, the world of Microsoft, with seamless desktop solutions that won't cause any extra work for IT. They could pick up a lot of sales with inexpensive hardware undercutting base model PCs for non-power users by creating secretary suites and suites for desk-monkeys that don't use anything more esoteric than email, office apps and web, while cutting power costs dramatically, as long as the software seamlessly integrates with Active Directory, Exchange/O365, and other Microsoft technologies without any hassle or learning curve, and machines that just work without generating any IT incidents, ever or rarely. This seems like a no-brainer to me, because it's kind of silly and expensive giving a secretary a $800-$2500 base model HP or Dell running Windows 11. They should also try to attract power users with more performant Apple Silicon, but the entire point rests on a proactive developer team issuing fast updates to fix Microsoft periodically breaking things with their updates, and never allow Microsoft to confound the Apple enterprise initiative, as Microsoft will undoubted try to do at every turn.

Not Mac sales related, but I also think Apple should infiltrate and take over the residential kitchen with advanced, efficient utilities, a refrigerator, an inductive range top, a microwave that doesn't "KLUNK!" when the door is closed, a toaster-broiler, maybe a faucet and purifier.

And I think they should do these things before they ever release any VR/AR hardware and get burned like everyone else in the history of VR/AR.

[roflyear]

I disagree. The reason I won't buy a Mac is because I've had bad luck with them.

[TheLoafOfBread]

Just one issue here - Where you will get IT admins for Apple products?

[rconti]

iPhone not surprising given supply constraints. Mac feels a lot more surprising given the success of Apple Silicon.

[Firebrand]

The only new Mac products last year were the M2 MacBook Air and the Studio. Everything else for sale was at least a year old.

[raydev]

There was a lot of built-up demand for the M1s, especially the MacBook Pros. Those shipped in 2021. The sales you are looking for are spread out in the year before this last quarter of 2022.

And the M2 MacBook Pros were initially rumored for late-2022, causing others to wait.

[UncleOxidant]

That seems not great.

[HDThoreaun]

Mac numbers are not surprising at all. Everyone who was interested in a max already bought one when the m1s dropped. Now the max line is entering the more predictable phase of its life cycle.