[ptk]

Regarding Google search results, could some explain to me what it is that appears after the first few sections of results and the format changes to something else entirely? When I run the search on my iPhone for “baseball”, I get a few screens worth of normal looking stuff and then if I keep scrolling past the “More search results” link the background turns pinkish and scrolling gets jerky. Nothing of real value ever shows up at this point and the user experience is absolutely terrible. Are these paid placements? Does this section of results have a proper name?