[skedaddle]

"all programming philosophies are about programming"

I don't think it is a reductive take. The second instance of the term here instead involves the more traditional concept

program: "a regular plan of action in any undertaking" https://www.dictionary.net/program

Programming (in the sense of software construction) paradigms, philosophies, indeed "languages" etc., are about regularizing plans of action for complex computational undertakings.. usually.