[donretag]

My personal definition of Big Data has always been when you gather/store data without having a planned use for it. Do we need this data? Don't know, let's just store it for now.

The article does allude to this definition when it states that "Most data is rarely queried". We have become data hoarders. Technology has made it easy (and relatively cheap) to store data, but the ideas of what to do with this data have not scaled in comparison.