[hhw3h]

What's interesting about the online art world is that there are a number of platforms like Etsy that ostensibly take the sales and marketing off your plate, that said, all your points are true. They are often a race to the bottom where you feel a strong pressure to compete on pricing.

What I've seen work instead is to charge much higher rates of $1,000 or more. Think to yourself, hypothetically speaking, if I were to charge $1,000 or more for my art or my woodworking etc. what kind of items would justify that price point and then just focus on those.

Then when it comes to marketing and selling, pursue a relationship based selling approach rather than an ecommerce transactional approach.

Once you start getting social proof of happy customers you can often take the same work that was selling for $1,000 and sell it for $3,000 to $5,000 or even more.

That's the key to making a sustainable income with art or handcrafted work these days.