This is due to contracts. When we get a movie booked for our 1 screen theater, we are stuck with that movie and only that movie for the time we run it. 1 screen = 1 movie. We aren't allowed to show anything else during that usual 2 to 3 week timeframe. With one sort of gotcha being the inbetween week going from a release to a release, since we aren't technically showing any movies from the Monday to Thursday. Advertising for special events in those times are even more trickier as we aren't allowed to post some of them on our website or facebook because of these terms.The movie producers and distributors are very much at fault for this set up.
It would be super great to be able to run a kids/family movie on Fri + Sat Morning then do a more adult movie on Sat night/ Sunday, but it just isn't allowed.
The people killing movies in a theater is the movie companies, not the theaters.
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