[StreamBright]

> How could amazon ensure that all the products are legit before they are being delivered?

Better question yet, should Amazon exist in this form if it cannot ensure that all products are legit? We quite often assume that the current for of existence is the only way to go about the problem.

With the power of pki and blockchain it is trivial to create a platform (I know because I was part of a team that created one) where traceability is a feature and it is impossible to game the system the same way it is possible now with the current fulfilment situation.

[omgomgomgomg]

This is a legitimate question, most likely the hordes of legal and compliance have ensured its "legal".

They offer the refund remedy, but i suspect(actually, I am sure, I have worked in banking and fintech before) that is to prevent chargebacks.

It is surprising how many chargebacks are mitigated this way, if any merchant, even Amazon, gets hit by too many chargebacks, the acquirer will shut them down if heavy penalties are no remedy.

But knowing Amazons order volumes, it is probably still too lucrative for the acquirers to sack Amazon as a merchant.

Amazon should do something about it, you have a good point, they are good at shuffling liability, the concept is one of a kind, but they should apply the same to product integrity and QA.

Someone somewhere is seeing the numbers and has not seen a need to intervene on the matter yet. I am sure you remember the tree charts of teams, all starting and leading to the c level, right?

Its either c level or the c level reports making these decisions.

I think removing comingling and strictly banning the infringing accounts upon first report should solve this issue 99%. Block, hold the funds, review and make a final decision. I would not tolerate mislabeled storage devices or fakes.

For example, there have been aldo shoes for impossible prices on there, I think Aldo choses not to sell on Amazon, so it might take a while before someone realizes that. Usually the system detects such things quite well, if a company has a brand and a patent, they are supper protected on amazon, for example selling boots looking anything like the docs and mertens brand will get shut down fast and efficiently. Maybe some brands are more protected than others, I do not know.