[nooorofe]

I think the article and most of the commentators are missing a real problem. The real problem is that there is an underlying complexity, which has no simple solution - collaboration of teams/groups of people with different expertise and even different interests is a universally unsolved problem. When a company passes the "startup" stage and gets real customers, it isn't a startup anymore. It has more tasks to handle and needs more people to work, people with different expertise. There are sales, operations, developers (with multiple expertise), lawyers, coordinators (of all kinds). Innovation is not a self-evident target, at some point startup needs to cash innovation. There are frameworks which attempted to address that complexity, for example scrum or more flexible superset "agile manifesto" or even waterfall. They all may work or fail, but there is no guarantee, no recipe.