[nopenotthat]

That is literally pronounced “boleevud”. Can you guess why?

"Bollywood" was invented & popularized in Bombay-based film trade journals in the 1960s & 1970s. It was an explicit reference *by the Indian film industry there to Hollywood. It was additionally a play on “Tollywood" for the Tollygunge-based cinema of West Bengal, which had been called that since the 30s.