[eloy]

> A survey conducted in the 1990s revealed some extraordinary facts: 90% of all American CEOs believed that selling a new product without advertisements would be impossible; 85% were convinced that advertisements persuade people into buying things they don’t need, and 51% — a majority — believed that advertisements persuaded people into buying things they don’t even want.¹

Uhh. So, this point to a book called Less is More — How Degrowth Will Save the World. In that book this statement is indeed made, and as a source it points to "Andre Gorz, Capitalism, Socialism, Ecology, trans. Chris Turner (London: Verso, 1994).". But in that book I can't find any reference to it. Was is completely made up?