[iconosynclast]

This doesn't seem to work very well at all. I frequently search for a particular vendor of something by name only to be served another similar vendor as the top result. It feels like it should be doable to serve these results in some sort of "you may also like these similar vendors" box or something like that which would massively improve the user experience

[londons_explore]

It doesn't work if the real company isn't an advertiser, or if they are an advertiser but aren't in this auction due to their targeting rules or being out of budget.

[epberry]

Appreciate these insights. I'm just getting into setting this up for my company.

[AlexandrB]

Seeing an ad for another vendor is bad. Seeing an ad that looks like what you searched for but is actually malware[1] is worse.

[1] https://www.bleepingcomputer.com/news/security/hackers-abuse...