[aerosmile]

The answer lies in the frequency of updates across the org. KRs in most orgs are reviewed on a quarterly basis, whereas marketing spend, conversions and similar need a weekly cadence. We are currently reporting on KRs on a weekly basis, but that requires a lot of indoctrination for new hires.

[theptip]

I think it’s best practice to monitor your top-level KRs in your weekly/bi-weekly leadership meeting. I have never heard anyone recommend to only use OKRs for retrospective evaluation of a quarter/half.

For example I’m sure Doerr recommends regular syncs on the status of your KRs.

They are intended to be both a way of reviewing the work in a planning period, and also determining what is red and needing attention within the planning period.

Tactical/team-facing KRs could be measured daily if you need to, though the CEO wouldn’t want that report.