Having sold both subscriptions and CDROM based B2B software, I can tell you with confidence that it was easier to sell a $2,000 software package once, then a $200 monthly subscription. That was my experience in the B2B world about 20 years ago.
Many companies require receipts for anything > $50 on an expense report. Under that and employees will buy/try tools that help them with their job, and not have to justify it to anyone.
bombcar|3 years ago
But once you hit consumer signups or bigger prices it gets much harder.
matwood|3 years ago
greazy|3 years ago
They are very very reluctant to purchase subscriptions, even if it's year to year cancel any time.
369548684892826|3 years ago
Good work selling a subscription after already charging a one-off fee!