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The things first time founders do…

142 points| andreasklinger | 14 years ago |klinger.io | reply

72 comments

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[+] lamby|14 years ago|reply
The "agree? tweet this" link next to every singleee item in the list rather devalues the whole thing.
[+] yjsoon|14 years ago|reply
That'd be a good addition to the list:

They desperately try to increase their social media footprint. (Agree? Vote this!)*

* Irony

[+] andreasklinger|14 years ago|reply
Agree. And I will change it. Sorry if it made a bad impression.

I got this idea sent on twitter. I quickly did it and ran off to a meeting. I will change it now. It wasn't meant as a socialmedia hack but as a cool way to interact.

On it. Tell me in a sec if you think it's better.

[+] joelg87|14 years ago|reply
True, but I like the idea.

I think a better way to do it would be to make the item itself a link with alt text "Tweet this".

[+] tbsdy|14 years ago|reply
Personally, that hashtag is so unfortunately awesome that I'm going to use it at every opportunity! #foundersexchange
[+] JMStewy|14 years ago|reply
I appreciate founders sharing their experiences like this, but I feel like most of this list suffers from premature generalization. Especially if these are lessons learned the hard way, I'd rather hear more of a "war story".

Some, like "They plan details about sh*t that never sees the light of day" are quite self-sufficient, but some of the others are pretty vague or even come across as contradictory. "They seek too much advice from too many sources with too many conflicting views" but also "They do mental incest by bouncing ideas off the same people every time"? I know that different founders make different mistakes, but I'm still in the dark on how to find the happy middle.

For ones like that, or "They have no clue about their market", I want to hear what happened! What's the story behind the advice?

I know that this is beyond the scope of a list like this, but maybe it could be fodder for some future blog posts.

[+] iusable|14 years ago|reply
I agree! Some of the things are even contradictory from what you hear in the Lean Startup echo chamber now. They would make a ton more sense if they carried examples or some sort of 'war story'.

I started a new thread just last night for this - http://news.ycombinator.com/item?id=3498421 - Bootstrapped Consumer Web Startup Stories? #Win and #Fail.

I am not sure how to get this conversation started, but I really would love to hear from the community on HN.

[+] amirmc|14 years ago|reply
Why would you expect them to not be contradictory? People will have made mistakes on both sides (and the author may have made them both within the same startup too).

I agree that it's difficult to generalise but the utility of a list this comes from the introspection it can provoke. "Am I talking to too many people?" "Am I following vanity metrics?" "Am I planning details that matter?"

[+] andreasklinger|14 years ago|reply
Hey!

Awesome. I am happy to share details on single warstories and how to avoid them. I just wanted to get this bulk of my chest first :)

[+] shin_lao|14 years ago|reply
They found an “GmbH, SARL, OOD, DOO, LTDa, A, BVO, Sp. Zoo, SRO, TAA or OOO” and wonder why international VCs don’t bother

If people want to invest in your company, its legal form is of little importance.

Changing the legal structure for a small company isn't a problem and any serious VC can even help you with that.

I never heard of someone not investing in a company because it didn't have the proper legal form.

[+] jonnathanson|14 years ago|reply
I think the broader point (I think?) is that first-time founders often run off to consult with a lawyer right out of the gate. As a result, they'll spend thousands of dollars, and lots of time, protecting themselves from imaginary legal threats -- time and dollars that should have been allocated to product development at this stage in the game.

If, at the moment, your startup consists of the proverbial two guys in a garage, it's highly unlikely that you need to spend $10,000+ on a lawyer's counsel and advice. Build your product first. You're not even on the radar yet, so it's not as if Google or Facebook even know who you are, let alone want to steal your idea. And chances are, someone's doing your idea anyhow. Chances are, ten people are doing your idea right now. Your best defense isn't legal action; it's product traction.

There's a time and a place for lawyers, but right up front is usually not it. Unless you've got some sort of truly innovative, groundbreaking technological innovation on your hands.

[+] andreasklinger|14 years ago|reply
You can start of with a GmbH but it will be just a little extra stone in your seedphase you should have in your way.

Investors will talk to you - but how much effort would you put in if your goal is to invest let's say 50k-100k as a seedround. You are rather worried about the upcoming series of investment therefore you push into a LTD or similar entities. If you invest only 50-100k how much will you really bother holding hands while the founders change their entity

Btw… Changing a legal entity is a very cost intense procedure.

I might be wrong but i experienced exactly that first hand.

[+] MartinMond|14 years ago|reply
Coming from the hardcore developer side I saw myself in some of those, especially in

  They do mental incest by bouncing ideas off the same people every time.
  They have no clue about their market.
  They confuse certain customer assumptions with facts.
I'd like to add one that hit me especially hard

  They turn their sleep cycle into crap due to poor planning and for arbitrary deadlines
It's actually strange that it took Eric Ries' to get verification/falsification into the wider Startup echo chamber. Engineers should know better :)
[+] adsahay|14 years ago|reply
They waste time and energy optimizing their code and architecture for a million users, when they only have a 100.
[+] rokhayakebe|14 years ago|reply
I know someone who spent days and weeks worrying about this. "But, Rokhaya, millions of people will come to the site so .....". Needless to say the site is still on http://localhost/
[+] vide0star|14 years ago|reply
This is too general to be helpful. I think it's dangerous to try to distill entrepreneurship to a few bullet points of advice. Starting a company is complicated and nuanced. It takes years of hardwork. It's great to pass on experience of failures or successes, but would be better served in a more detailed format so it can be useful.
[+] rglover|14 years ago|reply
This is kind of a bummer. As a first time founder, it's not really helpful to read a list of things that you may be doing wrong (especially when there is no mention of a correct path to take - you're simply led to believe that you should do the opposite).

Another point of contention was:

We have been working on our Startup for 3 years now and there were more reasons that it should have collapsed than I can think of.

Is it possible that actually making these mistakes is how you get better? I'm all for primers and advice, but something is missing here.

[+] andreasklinger|14 years ago|reply
First of all sorry if the list is not helpful. Kinda hoped for people like you to find santiy-checks for their current process in there.

Regarding your point about making mistakes: I assume the truth is inbetween.

As said it's harder for me to give advice "what works" because stuff that works is usually more specific. But i will try in future to rather focus on actionable stuff that works instead of warning signs

[+] kyt|14 years ago|reply
Read hacker news all day and don't actually work on their startup.
[+] andreasklinger|14 years ago|reply
Please share your things you did or notice with first time founders here… I am happy to extend the list ;)
[+] aik|14 years ago|reply
They keep coding, refactoring, and adding features because they don't know what else to do. It's all they know.
[+] revorad|14 years ago|reply
They create some of the greatest companies and businesses the world has ever seen. Let's not forget that one.
[+] OoTheNigerian|14 years ago|reply
They make sure their app 'can scale' before launching for the first time.
[+] anthonyb|14 years ago|reply
They pick twitter hashtags which are double entendres :)
[+] manmal|14 years ago|reply
Some things in this list hurt me, because I'm affected - however, the one about "social and/or marketplace startup" seems a bit broad. Could you elaborate on that?
[+] hncirclejerk|14 years ago|reply
Yes, let us do improve your nonsense for free!
[+] phzbOx|14 years ago|reply
Hacking for 6 months before releasing a mvp before getting in touch with real customers.
[+] DrorY|14 years ago|reply
I am sorry but this seems somewhat contradictory:

(i)They are arrogant and ignorant to any feedback they don’t want to hear.

(ii) They seek too much advice from too many sources with too many conflicting views.

Seeking advice is the opposite of being arrogant, and if seeking advice is a mistake it's only because you listen to too much of it, thus making you too responsive to other people's thoughts, not ignorant towards them.

[+] mgkimsal|14 years ago|reply
it's somewhat contradictory but not entirely so.

I've seen this with people I've consulted with. They'll get advice from 12 people, and ignore the advice from 9 of them because they don't agree with it, then go ask another 5-10 people for more advice to confirm the original 3.

[+] andreasklinger|14 years ago|reply
Agree.

The second was added by suggestions.

But to be honest. Although contradicting. Both happend to me.

[+] benihana|14 years ago|reply
I don't think the list is meant to be read as "every first time startup founder does all of these" but rather, "be vigilant of some of these patterns."
[+] iusable|14 years ago|reply
The two that really stuck out for me personally -

They underestimate everything apart of one thing: Themselves. They don’t get that a low burnrate and being prelaunch doesn’t mean you have more time to waste.

[+] zbowling|14 years ago|reply
This sums up my attempt doing my own startup with my cofounder last year perfectly. We did our YC interview and got a reality check. Did about half these things.
[+] surfmike|14 years ago|reply
Why is "They launch in one month." a mistake? Aren't startups advised to launch early, then iterate? Unless he's implying that waiting a month is too long...
[+] andreasklinger|14 years ago|reply
because it's never in "one month". This one month becomes half a year…
[+] skrish|14 years ago|reply
They debate endlessly about getting 'enough' customers who may need a feature instead of talking to potential customers and actually finding out. :)
[+] andreasklinger|14 years ago|reply
I agree. they jump the first one, the first 10, first 100 and worry about the first 1000 ;)
[+] floris|14 years ago|reply
I'd like to point out that these days it's perfectly fine to have a GmbH as your company structure for international investments.
[+] derda|14 years ago|reply
Since the GmbH is very strict and formal and compared to a UK Ltd is founded with more initial capital (min. 25k €), I also don't see why international investors wouldn't bother. From the founders perspective the introduction of the UG (haftungsbeschränkt) is also great way to found a GmbH on a budget (the needed capital is down to 1€, while technically most laws of GmbHs apply), esp. if you are bootstrapping or dont look for external capital right on the start. When you are ready (25.000€ of capital in the company) you can convert it to a GmbH easily.

I do see problems for investments with GbR, KG or Gmbh & KG, though.

Note: I am not sure what the right translaion for "Stammkapital" is, I just used "capital", it might be "authorized capital" or "original share capital" or "corpus" according to my dictionary. Can someone enlighten me?

[+] sashthebash|14 years ago|reply
Do you have anything to prove this? (Running a German company myself, just curious)
[+] andreasklinger|14 years ago|reply
I'd love to agree. Can you please provide proof for that. I only experienced the complete opposite. Even if it was "ok" it would have lowered our upside by a percentage on the long run.
[+] Brajeshwar|14 years ago|reply
Jumping too soon at Partnership deals and thinking that the other parties are better than you!
[+] tosh|14 years ago|reply
Great write up & many phrases that sound very very familiar :)
[+] daylonsoh|14 years ago|reply
guilty for some points. Glad, we moved on.