[rom-antics]

The word "fraud" has really lost its punch these last couple years. OpenAI has actual, working products that people think are valuable enough to pay for. The name is misleading, sure, but that doesn't make them a fraudulent company.

Is there a word for the opposite of the euphemism treadmill, where people call ordinary things by worse and worse names trying to get an emotional reaction out of people?

[yazzku]

https://www.dictionary.com/browse/fraud

> a person who makes deceitful pretenses; sham; poseur.

Is it not a deceitful pretense to call your "non-profit" OpenAI, make grandiose statements about openness and accessibility, only to do the complete opposite and surrender yourself to the first corporation that throws the big bucks at you?

It's a fraud.