This is why I quit being a TPM - at one point I just started making up bogus words and every PM (non-technical) with an MBA immediately jumped at the opportunity to use a cool new word. The day that did it for me, aside from the company failing to realize any pivot towards actual revenue was "well, at this point our best case outcome is to be revenue-neutral but ideally by Q4 with the current POC we'll be revenue-positive and able to reneg on prior action items". Just say, what we're doing right now isn't working and we're not making money...
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