I work on ads, but not for Google and FWIW, I've only been able to reproduce a few of these malvertising reports. However, I wouldn't be surprised if there were additional targeting parameters on these campaigns. Rather than targeting just anybody searching for VLC, Blender, or Audacity, these malvertisers want to target folks more likely to click a "download now" malvertisement. Maybe only target older users, non-developers, Windows users only, or a number of other facets that probably have a higher rate of installing malware. I have no knowledge if these folks are doing this, but that's what I'd do if I were a scummy advertiser shilling malware. If they can avoid wasting their ad budget on sophisticated users, I'm sure they will.
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