[robfitz]

I do ~$15k/m in royalties from 3 nonfiction titles[1] which mostly sell via word of mouth (as opposed to hands-on marketing and/or author platform stuff). So it's definitely possible, if you approach it properly.

It's true, as another commenter mentioned, that the expected result of most nonfiction is zero. But in my opinion, that's largely because most nonfiction today is built like software in built like software in the 90s, without proper user-facing iteration and refinement. I wrote a whole thing about it[2].

Books created as a cynical cash-grab are already negative value in terms of time investment and opportunity cost. I think they're only worth getting into if you care enough about it (either the end result or the activity) to do it regardless of the money. And then, only once that's true, perhaps start looking for ways to optimize it as a process and product.

[1] https://www.amazon.com/stores/author/B00J77JH5G/allbooks [2] https://helpthisbook.com/robfitz/useful/

[capableweb]

I haven't read any of your books, but looking at the "allbooks" link on Amazon, I find it funny that the English title is "The Mom Test" and is has the same title in other languages, "El Mom Test", "Der Mom Test", "Le Mom Test" and so on, while the Swedish title seems to be "How To Talk To Customers To Find Out If Your Business Idea Is True, When Everyone Is Lying To You?". Maybe Swedish people like their titles more explicit?

[fat-se-uk]

Congratulations on your success! I actually own one of your books and recommend it regularly