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lambdaloop | 3 years ago

Responding to this video, I really liked this take from Aaron Blaise (animator on Beauty and the Beast and Aladdin and director of Brother Bear) on AI in animation.

https://www.youtube.com/watch?v=xm7BwEsdVbQ

> To be honest with you, the biggest threat to our industry is not the AI. I mean when you look at any technology's ever come along in the entertainment industry, the expressiveness, the ability to create new films and new ideas has exploded. As an end result it has actually created more jobs and budgets have actually gone up. If you look at the budgets now compared to what they were back in the 90s, they're doubled.

> The biggest threat I think is an age-old threat: it's bad stories and bad management. That's what's going to get rid of jobs, if you're putting out consistently bad movies under bad management, because no one's going to go see them.

> So the idea is that it doesn't matter what technology you're putting on it. Make sure that the story underneath all of that technology is good, make sure it's engaging, make sure it's something that people want to go to, so they can laugh and cry and be scared and learn something.

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MattDemers|3 years ago

This means that management needs to be good enough to realize that it's a good idea to include young talent, give them opportunity, and respect their different perspectives. This means better stories, and also means that the management holds those beliefs as principles, and are willing to take risks "for the sake of it."

But that seems counter to the idea of a management pastiche drooling over the cost-cutting potential of AI.