[jasonnchann]

This is such a good explanation.

Examples of horizontal tools could be something like a Scheduling App, a CRM, or even a Spreadsheet with the idea being that these tools could be used in all verticals/industries. The idea being that someone in healthcare and someone in tech could both use the tool, albeit a little differently. To bring it full circle, because the end user can be so different, it makes onboarding horizontal products really difficult.

[babyshake]

A very topical example of a horizontal product is ChatGPT and LLMs.