[mark212]

Amazon's investment in Alexa is a perfect example of why Apple didn't (and shouldn't have) invested all of their resources into Siri. The Alexa team is getting seriously gutted in these rounds of downsizing [1], or as CNBC puts it "the team behind the technology was a prime target of the largest layoffs in the company’s history."

What they have been invested heavily in is the Apple Neural Engine ("ANE"), special silicon right on the SoC to handle ML / AI code. Optimize on a server, then run the model on your iPhone or probably soon, your Apple Watch.

WWDC this year is going to be very, very important.

[1] https://www.cnbc.com/2023/01/06/amazon-fully-committed-to-al...