[EToS]

Personally, I'd drop the lifetime access pretty quickly and bank on the fact that customers will renew for a quality product/service.

Last thing you want is an income time bomb in 3 years where your most active and loyal customers no longer need to pay.

Maybe an alternative could be to offer free months subscription and a tshirt for every successful recommendation

[AlexandrBel]

I also thought that I would quickly refuse a lifetime deal and already refused. But after 3 weeks I decided to temporarily return them, since there was not a single sale of a subscription, and the extra money will not interfere with me now.

[j45]

Lifetime annual discount might be more palatable depending on your cost of delivery.

Grandfathering can also be rewarded with a higher referral fee (as long as referrals are active, they can discount permanently).

It takes some planning up front with account, feature and billing management but can be worthwhile in general for flexibility.

While fewer than expected people might activate and use a lifetime deal, the ones that do can be a fun bunch support wise.

[sourcecodeplz]

I know this sounds shitty but what's to stop you from periodically removing some of the features from the lifetime deal until it's just barebones and no support?

[faeranne]

Other than being a decent human being that actually sticks to the agreements they made, nothing. But there is a surprising amount of value in "being a good person" when you're not a mega-corp.

[EToS]

another quick point, if customers are happy paying for the lifetime offer, maybe you can raise prices for the Enterprise offering