[srikz]

Interesting. I had only heard this in the context of Apple before and not Amazon. There is a clip from a Steve Jobs video describing how you need to work backwards from the end user experience and then figure out the technology

[kqr]

Toyota did it before either. Part of their A3 process is asking "what's the problem (discrepancy between expectation and observation), and is it stated from the customer's point of view?"

[wpm]

https://youtu.be/oeqPrUmVz-o