[zer0w1re]

Why is this assumed to be an issue of intentionally 'injecting ads into Bing Chat', and not just a side effect of parsing Bing search results that may include advertisements that have always been there? The later seems much more likely, and they are even explicitly marking info coming from ads as such.

[philsquared_]

I feel like the difference is about the product. On search engines its like you are browsing a catalog or magazine. You know what is an ad, and there are many options to choose from. With a Chatbot it is more similar to talking to a person where they give you a direct answer to your question (instead of just handing you a piece of paper with a bunch of options). I think the format makes all the difference. You expect when you are talking with a "person" to be given un manipulated information. You don't expect this person is taking money in the background to influence what is said. You do know politicians purchase advertising too??