[ilyanep]

I don't understand why I'm supposed to be outraged here.

As a customer, I get the experience of a cashierless store. I don't really care how that's accomplished.

As an investor, I might care that I'm being sold snake oil, but I doubt that I chose to invest in Amazon solely over the Fresh stores.

As someone working in the industry, it might certainly affect my perception of what's possible or feasible, but I'm already used to the fact that most of what's being sold as "sophisticated AI" is snake oil.

It just feels to me like this article strikes a bizarre tone about it all, not to mention the fact that other comments in this thread have offered up equally plausible explanations.