[dabbott]

Definitely agree on there being a lot of value in the napkin sketch on steroids approach, and that's where we're starting.

Creating real designs and shipping to production within a constrained environment (e.g. https://medium.com/airbnb-engineering/a-deep-dive-into-airbn...) can be super high leverage, so that's ultimately where we want to go. Right now every company that wants to do this has to build it themselves. We didn't use an off-the-shelf solution like Webflow at Airbnb (afaik) because there was no realistic way to integrate it into our stack. I'm not sure if Noya's code export will be what people end up using for this - maybe some kind of JSON-config or something else will be the more useful artifact.

As an analogy, Retool makes it easy to create internal tools, and is usable by more than just eng. But somebody on the eng team needs to first configure it a bit (e.g. plug in the company's data sources) before making real tools becomes possible/efficient. Noya will require a similar level of configuration to become usable in these more advanced scenarios, but we think the value it delivers will be worth the effort.