[tlholaday]

> If the “normal way” of doing things worked then Twitter wouldn’t have been in such a bad state when he took over in the first place.

The normal ways of measuring the business, namely EBIDITA, DAU, MAU .., worked. They reliably reported the state of the business. Elon Musk was the only person in the financial market who looked at those measures and interpreted them as meaning “add US$1B annual debt service.”

[jrsj]

The state of the business being…perpetually unprofitable with no plans to change that? That seems functional.