[whatch]

I was afraid of that too.

But then I remembered that I had already stopped reading some common Google search results because they seemed too low effort for a very long time. And they often looked like they were generated, not written. Just three examples from different fields: Quora, CNN, and CNET. But the list is much longer. In non-English parts of the Internet, there is also poorly auto-translated content from websites like Stack Overflow, which is weirdly high in the Google results. Fortunately, I found extensions to block these websites in Google search. So for me, and I believe for many people, it has already happened.

On the other hand, I enjoy reading articles from Simon Willison and Adam Johnson. And even though now we have very powerful chatbot services that can explain anything to you or effectively teach you some skill, I will most likely continue to read the content that they put on their blogs or elsewhere.

Reputation did matter, and it will matter even more in the future. I believe people will continue to read other people's texts. At least I will.