[hexnuts]

Unhooked.Tech is one suggestion. That way if you want to expand into other devices / spaces, it is already covered.

[j3s]

this is a good example of a preemptive design choice. it's almost always better to optimize for success today, not for success in the future. imo a name like "slab", or even literally "dumb tv" would be much more effective.

[spockz]

Unhooked invoked “unplugged” with me. It is a good analogy for me. They can still put it as the Slab TV product under the Unhooked brand.