I understand what you're saying. We work directly with Samsung. While HDCP may be a challenging idea due to licensing issues, obtaining LCD panels with faster response times and higher refresh rates isn’t a problem for us. In fact, these consumer-grade panels are much more readily available than actual industrial panels. If we encase these 32-40" panels in an industrial metal casing, we can create a product that is more desirable than similar models housed in plastic with SmartOS, and more affordable than an Apple XDR.
riceart|2 years ago
I would not pay a premium for metal case - and I am not in the cost conscious above all consumer market. I am really skeptical there is a large contingent that would. In any event - maybe no smartos, but this minimal firmware would have to be beyond reproach, and support Dolby Vision, proper tone mapping, GSync/Freesync/VRR, isf calibration, substantial Rec 2020 gamut, and probably excellent upscaling. You’re never gonna attract the cost conscious market - the segment beyond that has very particular standards. I dont see how you can survive excluding either one of the gamer or cinema enthusiast markets - especially when the current high end TVs already cater to both. Just because the LG C- series of TVs are clearly a consumer product does not mean they are junk. And the software isn’t nearly as bad as people gripe about (at least in the higher end market where you’d be competing) - not enough to forego actual image processing features.
Elsewhere was dismissed consumer display color calibration as a “marketing gimmick” - it isn’t. These TVs have fantastic accuracy out of the box, but because they’re carefully designed and factory set that way. I think you are too dismissive of the existing market.
dogma1138|2 years ago
TV manufacturers spend a lot of time and effort on figuring out how to drive these panels effectively and they build their own silicon for this.
Even tho most TVs use the same MediaTek SoC for the smart features as well as the I/O they have their own image processors and drivers on separate silicon.
I suspect that if you are serious about this you’ll be far better off partnering with an OEM who already manufactures TVs and just toning down the SmartOS features.
Getting a display to operate at 10ms or better response time and supporting VRR have the image processing required to display all types of media content, supporting HDR with proper tone mapping, getting the color science right and much more is going to be an monumentally complex task to achieve.
regpertom|2 years ago
dogma1138|2 years ago