[pwinnski]

That they're blocking tracking is still privacy-focused. There are unsubstantiated claims that they exempt themselves from the same tracking, but reports of their advertising revenue doesn't contribute anything to those claims.

At Apple's scale, it's relatively easy for them to deliver $20B in ad revenue without any privacy-invading means.

People seem to have forgotten, but ads used to be based on context, so people looking at apps related to fitness might see ads related to fitness, but that wouldn't follow them around when they looked at other things. Apple still seems to be doing that; I haven't seen fitness ads on games, or game ads on fitness apps.