[connorkinde]

We have had numerous sign ups from people thinking we were Kindle, although a little late for a name change

[vertis]

Disagree. You definitely need to reconsider the name. It was my first reaction as well.

[lapser]

If not for the brand difference, it should be done to avoid Amazon's lawyer from coming after you.

[stevoski]

This very much tells me you need to change the name.

It might be difficult now, but it will only get more difficult as time passes.

[criddell]

In another comment you said you are relaunching your website soon. That’s a perfect time to either rename or pivot to ereader tools. :)

[tough]

Never too late if it makes sense, although it's different enough if you ask me