[lawkwok]

I’ve seen a few websites recently with a pleasant newsletter experience.

The signup field is a few paragraphs down the article and as you scroll to it, the article dims (but is still readable) and highlights the newsletter section. As you keep scrolling the the dimming fades out and you can read the article again.

This is much less jarring than a pop up and is placed after the reader gets to read at their pace.