[lostcolony]

Didn't read the article didja? Or even click and read the full title?

The $750k figure is the amount of Mux's services they provided in 2021, that were (claimed to be) pirate streams, and were not paid. By taking steps to catch and remove pirates, they are reducing the number of unpaid invoices they have.

Their actual costs are less, yes (in that how much they invoice != their actual costs), but it's reasonable to say saved themselves $750k of their services.

It had nothing to do with converting pirates to paying customers. It had to do with preventing pirates from incurring infrastructure costs for them/making use of their services without paying.