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kakugawa | 14 years ago

marketing -- schafer has built up sizable good will so he can bring a lot of attention + third-party passion to his kickstarter project.

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petercooper|14 years ago

The giant spotlight that Notch (Minecraft) brought to the project and to Tim via the Psychonauts 2 funding "offer" helped a lot too. Must admit, I'd never heard of Tim's name before despite being familiar with his games until Notch was going on about it.