[EntrePrescott]

> I'd assume it's an attempt to have exclusivity (and thus a shot at exponential growth) instead of targeting slow and stable growth ?

My guess from the context would rather be that they think (rightly or not) that they can do it cheaper themselves or by paying someone else a fixed cost rather than giving out a profit share like the pricing model in the FAQ says:

> Our pricing model is based on the principle that we take certain percentage of the total profit our SaaS lets you drive home.

[throwway120385]

A lot of it is also that the tech/VC way of things is to try to build everything yourself, and to assume the mechanics of the problem is easy and doesn't require a lot of domain knowledge. Whereas the software required to orchestrate all of these systems and provide insight is complex and needs a lot of software. I think it's a classic case of misunderstanding how complicated everything is and assuming that because you have been given a bunch of VC money that it's somehow a mandate to build everything yourself. It's what happens most of the time when a "tech" company interacts with the physical world. Like how my Nest thermostat always learns to do the opposite of what I want at any point in time.

[davehcker]

We need to update the FAQ. Now we offer a fixed subscription pricing model.