So in Korea it's pronounced hyun-dae. But they spelt it 'hyundai' (said hy-un-dai) for western markets to sound more Japanese so their brand was associated with the quality of Toyota and Honda.
Hmm, I don't think anyone with a passing knowledge of Japanese would look at that "hyun" and think it sounds Japanese ...
It's spelled that way because it was born before Korea's industrialization, when regular transliteration of Korean was pretty far down the list of concerns. Everybody just grabbed whatever sequence of alphabets that vaguely resembled the original sound, a tradition still continuing with names of people and companies.
I wonder if that's how we got the pronunciation for Chevrolet as well (: . In Korean it's 현대. Theㅕmakes a yuh sound with a short y, and projecting one writing system onto another can get tricky.
yongjik|2 years ago
It's spelled that way because it was born before Korea's industrialization, when regular transliteration of Korean was pretty far down the list of concerns. Everybody just grabbed whatever sequence of alphabets that vaguely resembled the original sound, a tradition still continuing with names of people and companies.
bazmattaz|2 years ago
zen_of_prog|2 years ago