[taauji]

Not being forced is the wall behind which every un-ethical tech company hides.

- Nobody is forcing me to use youtube, but youtube has years of collection of important tutorials and educational material.

- Nobody is forcing me to use facebook (and its products) but fb has gathered users over the years that forces me to use the product in order to remain a part of the social sphere. Kids feeling left out in high-school because of not using instagram is an example.

- Nobody is forcing me to use Netflix, but if I want to watch the trendy movie that my friends are talking about, I do not have a choice.

If you see the pattern, tech companies by the virtue of their money have created a social effect where they might not "force" me to use their product but I have to use it if I wish to remain a part of the society.

It is difficult to swim upstream and the companies by the virtue of their deep pockets have shifted the flow that helps them make the most money.