[mstachowiak]

I tend to agree, because if Google doesn't, OpenAI et al will. The real question is how does Google balance this against the loss in advertising revenue?

[rpastuszak]

Promoted links or native ad formats in AI search results would be an almost too obvious guess.

Then putting advertising in whatever format LLM outputs are dressed as.

My biggest fear is, abuse eg how LLMs for search can work with targeted ads, eg making you slightly prefer Coke vs. Pepsi, or One Political Brain Parasite(tm) over another.

[penjelly]

curious what you imagine those targeted ads would look like? i agree its a scary thought, just having trouble imagining it